Disney has Dark Horse Comics produce Frozen comics... wha...?

[MisterPenguin]

http://www./2018/01/disney-teams-dark-horse-comics-launch-new-frozen-comic-book-series/

So, why would Disney have Dark Horse produce this and not their own Marvel comic publications?

Background: https://en.wikipedia.org/wiki/Dark_Horse_Comics

 

[fractal]

http://www./2018/01/disney-teams-dark-horse-comics-launch-new-frozen-comic-book-series/

So, why would Disney have Dark Horse produce this and not their own Marvel comic publications?

Background: https://en.wikipedia.org/wiki/Dark_Horse_Comics

To learn more about DH, kick the tires, see if they're worth buying.