I don’t disagree, but I think it makes more sense to think about it as paying $100 to skip a 3 hour line.
Which brings a set of calculated values:
1. Is the ride worth waiting in line for 3 hours?
2. Is the line worth paying an extra $100, without the line?
And a bunch of other calculations:
If the ride isn't worth a 3 hour line OR $100, is the ride worth getting to the park early and doing it at rope drop?
Is the ride worth staying in the park late, skipping fireworks, and doing it around close with a short line?
Personally, I don't find ANY ride to be worth a 3 hour line... I don't find any ride to be worth a 1 hour line, apart from special circumstances. I'd never wait 1 hour to ride something a second time, for example.
And my thought on $100 is similar. If I never rode ROTR before, I might pay $100 for my family to experience it once. But I wouldn't keep paying another $100 every time I went to DHS... not worth the upcharge.