Disney already has a way to control crowds. It's called Park Pass.Disney has stated they want to control crowds to maintain a good guest experience. That's why annual passes are pricey and now come with a reservation system.
If Disney really wanted to control crowds in order to "maintain a good guest experience", they could set Park Pass to whatever levels they want. Instead, they increased the number of Park Passes even as COVID surged in Florida.
Let's see what's really going on here.
- Disney ended the free FastPass+ and replaced it with a cash system that could cost Guests $50 or more per person per day.
- Disney ended Extra Magic Hours, and is limiting its replacement to Deluxe Resort Guests only, and only (it appears) for the 2 slowest nights of the week in an effort to boost Deluxe Resort occupancy.
- Disney is ending Disney's Magical Express to reduce its costs. (Seriously, how does this remotely "maintain a good guest experience?")
- Disney charges for hotel parking, when it used to be included in the price of the hotel. (This improves Guest experience how?)
- Disney raised hotel rack rates by about a total of 30% over the last few years.
- Disney is offering no hotel discounts after September.
- Disney now charges for MagicBands, something that used to be included in the price of an onsite stay. (Yes, Guests love paying for something they used to get for free.)
- Disney has closed numerous shows and meet & greets, and is only slowly bringing these back, yet is still charging full price for tickets.
- Disney increased annual pass prices by 25% for the very reason CEO Bob Chapek explicitly stated earlier this year:
Things like annual pass. There's probably no better example here than annual pass, where it's a legacy system, and people keep signing up year after year after year, which may or may not play into your yield management strategy in an ideal way. So we had a chance to thoughtfully and thoroughly reconsider that.
Disney doesn't give a hoot about "controlling crowds" or a "good guest experience."
The only thing corporate Disney cares about is money.