"To launch the "Star Wars" Instagram account, Disney portrays the dark side portraying itself. Wait, is that an iPhone?"
http://news.cnet.com/8301-17852_3-57614302-71/darth-vader-took-an-iphone-selfie/
http://news.cnet.com/8301-17852_3-57614302-71/darth-vader-took-an-iphone-selfie/