What's the thought on that Star Wars movie for May 22nd? I actually heard people talking about it last week at the beauty parlor barber shop, but they weren't enthused.
My Bluesky acquaintances (we largely like talking shop about movies) have at most been poking fun at stuff like the ugly teaser poster, the weird mouthful that the title is, etc. There was hardly any response to the one clip they released online on Monday (the Fourth!) with the AT-ATs.
More damagingly, the trade press is estimating based on the usual presales, etc. this movie could do as
little as $80 million for the 4-day holiday weekend. Given that would bring its opening below the first 3-days for
Michael and
Devil Wears Prada 2, and be along the lines of
Solo's opening weekend way back in 2018, that is not good between the budget and the huge money that's gone into the promotional campaign. More optimistic projections put it closer to $100 million, but that still isn't great.
I guess a casual observation is that I was at a Target this past Sunday. There was a nice fully-stocked endcap of Star Wars merch for the new movie in the toy department, but also, there was a big aisle near books/music that was set aside for all-ages Pokemon goodies. I thought they were just setting it up for the coming week because it was nearly bare. But then I learned that they unveiled all the stuff there
the previous day, it was just picked over to the bone! Most of it also sold out near-instantly at the online shop.
