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Disney (and others) at the Box Office - Current State of Affairs

TP2000

Well-Known Member
This is less about Prada, which is doing great so far. It’s more of a reflective observation, as one week of data isn't sufficient to form a claim.

It was actually just me reacting to this comment you made, suddenly blaming The Economy for domestic box office results when Devil 2 came in a bit under its overblown estimates some here were touting last week.

What happened domestic audience??
Will have to see if this is a trend with other films. Americans are pretty down on the economy right now, so that could be affecting the domestic BO.

It's not The Economy (insert concerned NPR voice). It's demographic reality for a movie with a limited demographic.

I was as surprised as anyone when the word "Barbie" was being thrown around on this forum in discussing the box office potential for The Devil Wears Prada 2 just a few days before it opened. I knew it wasn't a Barbie.

But at least it's going to be profitable! Burbank needed that.

But I suppose any hint of reality regarding the economy for the proletariat is a touchy subject? I get it - I bet it's exhausting having to spin the New Golden Age of higher prices at so many social events. My social battery would be sensitive too if I had such a task.

Oh, for gosh sakes, knock it off Karl. "Proletariat"??? The economic data speaks for itself.

But do you need to see my Costco card? I've been shopping at Costco since it was called Price Club! :cool:
 

TP2000

Well-Known Member
2023 and this year are interesting to me because of the sequels. Fire & Ash was good but pulled in $100 million less in 2026 than Way of Water did in 2023. And you have the two Mario movies in April of their years, with the original more than $150 million ahead (so far) of the sequel. But the overall numbers are the same. 2026 might just have a deeper bench of solid movies. We’ll see how the summer goes.

All very true. But I think there's almost always a diminishing return on sequels, isn't there? It's hard to think of a sequel that did better than the originals, except maybe that second Indiana Jones in the early 80's, and... I'm sure someone here knows more examples.

Still, a slate of sequels matched up against their successful originals usually shows the Law of Diminishing Returns.

And yet, Super Mario 2 just did $900 Million globally on a cheap budget, so you know they are thrilled in Universal City!

Great point about this summer! I have absolutely no idea what the big movies are coming out this summer, so I'm going to need to go look into that this week. I just have no knowledge of some of these SciFi things coming out. I heard at my barber shop last week the young guys talking down about the new Star Wars movie, and that's about it.

Is there buzz for anything? It's already May! I need to go find out what the buzz is, cause I'm not sensing it yet. 🧐
 

Disney Analyst

Well-Known Member
Original Poster
It was actually just me reacting to this comment you made, suddenly blaming The Economy for domestic box office results when Devil 2 came in a bit under its overblown estimates some here were touting last week.




It's not The Economy (insert concerned NPR voice). It's demographic reality for a movie with a limited demographic.

I was as surprised as anyone when the word "Barbie" was being thrown around on this forum in discussing the box office potential for The Devil Wears Prada 2 just a few days before it opened. I knew it wasn't a Barbie.

But at least it's going to be profitable! Burbank needed that.



Oh, for gosh sakes, knock it off Karl. "Proletariat"??? The economic data speaks for itself.

But do you need to see my Costco card? I've been shopping at Costco since it was called Price Club! :cool:

Just to pat myself on the back a little…

It did actually land very close to Barbie’s numbers (internationally), a difference of like… 2 million between both their opening weekends.

But clearly Barbie has greater domestic appeal? Or what happened to all the women and gays who turned out for Barbie but not Prada 2?
 

TP2000

Well-Known Member
Just to pat myself on the back a little…

It did actually land very close to Barbie’s numbers (internationally), a difference of like… 2 million between both their opening weekends.

You deserve that! Devil 2 had incredible overseas appeal. I'm still baffled by it.

The original did extremely well overseas in 2006 too, but I had no idea until I looked into that a few days ago. Who knew?

But clearly Barbie has greater domestic appeal? Or what happened to all the women and gays who turned out for Barbie but not Prada 2?

I think all of The Gays and the ladies turned out, except for me. I was invited to go with a fun group, but I declined because I didn't want to go away for the weekend to Rancho Mirage so shortly after I just returned home from San Diego. So there's a missing $15 in box office and a full tub of popcorn sitting at the snack bar that I'm responsible for. Oops!

But there clearly weren't enough domestic demographics outside of those two groups showing up for Devil 2, especially compared to Barbie. There was a minor kerfuffle on Social Media last week about Anne Hathaway saying rather cringey virtue signaling stuff at the premiere, but I don't get the sense there was any major Anti-Woke backlash that would impact box office like with Rachel Zegler's Snow White.

Miss Zegler has perfected that box office killing talent so exclusively, it's hard for any other actor or actress to compare now.

Some news outlets do a deeper dive into demographics after a week or two, so later tonight I'll have to go see what I can find on Devil 2 demographic data if someone else doesn't do that first. Or if it's even available yet this early in the week.
 

TP2000

Well-Known Member
The awesome news is how many films theatrically are not obvious or major bombs. So many have been succesful across the board.

No kidding! This forum in the spring and summer of 2024 was an absolute train wreck of Burbank bombs and disasters. 🤣

But the box office overall has turned around nicely this year so far, and is doing well comparatively to recent years.
 

celluloid

Well-Known Member
No kidding! This forum in the spring and summer of 2024 was an absolute train wreck of Burbank bombs and disasters. 🤣

But the box office overall has turned around nicely this year so far, and is doing well comparatively to recent years.

And more particularly to look at it, is that there are often hits with lower or moderate budgets by comparisons. So they like the ROI they are making on theaters before they even surrender it to streaming services and home video purchases.
 

MisterPenguin

President of Animal Kingdom
Premium Member
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celluloid

Well-Known Member
Oh it absolutely should be there, it's just hilarious to me to see that as a part of a Disney lineup.

The Dog Stars is not a typical enchanting story, even though it sounds like a wackety shackety romp.

If anything. I would say it was the one that will perform mid from the company. I think it will not peform as well against its budget vs interest.
 

TP2000

Well-Known Member
It features Grogu, who is more popular than Hypnotoad.

Okay. Hypnotoad. Got it. Good to know. I've already practiced saying it in a sentence.

I'll be back to my barber's the Thursday leading into Memorial Day weekend, so if it comes up I will tell the young guys dismissing Star Wars Episode Grogu Whatever, "Hey, lay off punks, Grogu is more popular than Hypnotoad!"

I'm imagining the entire shop goes silent, as they all think "Oh crap, the old man who tips well has finally cracked."
 

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