The bad part I see in their approach is that it’s going to feel almost necessary. Especially to first, second, or first time in a long time guests. It will also eventually eat in to per capita spending when crowds are high. G+ for ride access during a heavy day, or that extra souvenir? That’s how families that have saved for months to years to take Harper for her “once in a lifetime” trip will think. And, where previous guests like that family might have been lured into DVC or at minimum a bounce back offer, they may well wait for Harper to like Harry Potter and do Hard Rock instead next time.