http://www.nytimes.com/2017/01/04/b...allion-that-records-your-every-whim.html?_r=0
"Inside a clandestine Carnival Corporation complex here, two former Disney executives have been plotting a drastic cruise industry overhaul. Their mission: Take lessons learned at Walt Disney World, where they helped bring about a $1 billion vacation management system involving Fitbit-style bracelets that link to personal information, and apply them to cruises"
Basically, since Disney spent $1B and reaped huge returns, other companies are jumping at the bit to lose their money in this area as well. Not that I would object to such a medallion as I enjoy the convenience of magic bands and do wish DCL offered magic bands. But, the fact that DCL doesn't offer magic bands, should maybe tell you something... Perhaps that these two Disney executives may be overestimating the rate of return they can expect to see.
"“The cost is in the hundreds of millions of dollars, and, over time, more than that,” Mr. Donald said."
Now, I'm not a math major, but I think the thing that is more than hundreds of millions of dollars is billions of dollars, no? Perhaps a component of this is updated infrastructure the ships need anyway, but I'm a bit surprised that other companies are looking so eagerly to this after Disney has been unable to articulate, to my knowledge at least, any tangible benefit to the bottom line from MyMagic+.
Side note, this does seem to confirm that MyMagic+ was at least $1B.
"Inside a clandestine Carnival Corporation complex here, two former Disney executives have been plotting a drastic cruise industry overhaul. Their mission: Take lessons learned at Walt Disney World, where they helped bring about a $1 billion vacation management system involving Fitbit-style bracelets that link to personal information, and apply them to cruises"
Basically, since Disney spent $1B and reaped huge returns, other companies are jumping at the bit to lose their money in this area as well. Not that I would object to such a medallion as I enjoy the convenience of magic bands and do wish DCL offered magic bands. But, the fact that DCL doesn't offer magic bands, should maybe tell you something... Perhaps that these two Disney executives may be overestimating the rate of return they can expect to see.
"“The cost is in the hundreds of millions of dollars, and, over time, more than that,” Mr. Donald said."
Now, I'm not a math major, but I think the thing that is more than hundreds of millions of dollars is billions of dollars, no? Perhaps a component of this is updated infrastructure the ships need anyway, but I'm a bit surprised that other companies are looking so eagerly to this after Disney has been unable to articulate, to my knowledge at least, any tangible benefit to the bottom line from MyMagic+.
Side note, this does seem to confirm that MyMagic+ was at least $1B.
