Oh.. its another step in leaving the "Studio" part of the park on history books only.
In the old logo the "Studios" is the most important part. In the new one there is almost nothing left of the studios. Like in the park
Btw. The new logo looks twoo simple and the black ears of mickey gets mixed with the font color. I like more the old style more "Art deco" more timeless and the new one more like "fast fashion / instagram stlye"
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Why should they emphasize non-existent studios?
For your personal nostalgia and "feels?"
Because it's misleading for everyone else. That's what the park was, not what it is, not where it's going. A new logo made sense. (The one you pictured even has (gasp!) a character in the 'O' - will it make you feel better if someone tells you the new one is a nod to that? Was that awful because it contained IP?
This board has lost all perspective.
The trend in new/modern logos is clean, simple, not too busy. Amazon. eBay. UPS. (Yes, I know they're not theme parks.)
Again: the new logo is all of those things, and demonstrates the three main areas of focus for at least the near future: classic Disney (Mickey) Pixar (Toy Story) and Star Wars (BB8.) These correctly represent the park. They also - yes - indirectly push sales of merch. That is what the company is supposed to do. IP is not bad. Disney would not exist without IP, period. The movies not only inspired but paid for the parks, not the other way around. Nobody goes to Disney World the first time to see It's A Small World or Carousel of Progress. They go to see Mickey Mouse, Winnie The Pooh, The Little Mermaid, and the Lion King. And in the process, they discover Haunted Mansion, and other non-IP specific attractions. That's great. No need to bash either side. Neither is better than the other. Neither is more intellectually stimulating. Neither is high class opera.
Before anybody tells me I don't care or I'm not that into it, that's baloney. Not only did I take two years of basic Commercial Art (including packaging design, logo design, etc.) but I own my own business, and my own logo has evolved over 20 years, it has become more streamlined and lost some of it's original "flash" in favor of a more straightforward, easy to read/get presentation. In addition, I sometimes use different versions of the logo for t-shirts vs. for signage vs. for ads, etc.
Sometimes it's just good as part of a refresh or reset, as HS is clearly doing. It signifies a clean slate. In this case, it's going to match the parking lot signs and other things throughout the parks. That makes sense. It makes artistic sense. It makes business sense. There is no "nostalgia sense."
I hear a lot of "it's awful" without anything specific other than, "omg IP!" and it looks simple. There's nothing wrong with simple. Simple can be simply professional. And some of the suggestions presented as superior are simply not.
Some of you will just destroy anything and everything for no good reason.
I can't tell you how much it means when a customer tells me they've loved my business for x number of years. It means I've made something like the similar businesses I used to frequent that I loved. But none of them have any business critiquing my logo, old or new. Neither do I have any business critiquing Disney's as if they owed me something. I may comment on things I like or don't like, but they are not obligated to make something I like vs. what somebody else likes or vs. what the decision maker in the company wants to use.
Like it or don't like it. Don't make it out to be some kind of epic fail or "they don't care" or any other BS like that. That's messed up.
/rant.