it's just a logo lol not the end of the world, but does help the causal visitor get an idea of what might be at the park in my opinion
It's just a really confusing idea for a logo.
In logo design, you are normally striving for something that will reproduce well under a variety of circumstances - any size as well as in 1 color. If you think about the Logos for the other 3 parks, the Disney logo, the resort logos, along with just about any other logo Disney or other major brand uses, they accomplish this.
What we have here is something that would look fine as artwork on a t-shirt or the side of a coffee mug but if it were shrunk down in color to fit on a business card, how much more than a split second would it be to recognize at least two of the three characters you see there? Now what if it were small and also one-color? How would two of the three characters even be rendered?
Heck, they're going to have to stylize it to make a collectors pin they sell just because those continuous tones for BB8 and Woody can't be done in a cloisonne pin style.
That may all sound like a trivial thing but if this is in fact, the new park logo, they've broken a few of the primary rules you learn in school about designing an effective logo, which for a company like Disney is... odd.
It feels to me like they tried to cram an updated version of the sign you drove through/by just before the overpass-arch on the World Drive exit path to enter their Parking Lot.
In the past, they've had many stylized versions of the name used on merchandise that were not the official park logo and if that's all this were, I certainly wouldn't complain but for something that should accompany all branded signage, appear on the park map, on printed and xeroxed copies of paperwork, etc. - it just feels like a very poorly thought-out design.
If the official logo turns out to be just the lettering without the charactes and that is just an ehnanced, stylized version of it for the archway, I might be able to get behind that but not this.
In the grand scheme, it's a minor thing to like or dislike with everything at WDW, I suppose, and coming from a design background, I may personally be more critical of this than most. Like when I see poor kerning between lettering on signs, I'll be the only person in my party who is "impacted" by this when we're there but, just the same, bleh.
