That's not the worst markup I have seen. Harder to find one that doesn't have outrageous markups than does, for instance I have seen at even places like Sci Fi a 12 or 15 dollar bottle marked up to 45 to 50. And then you have the beer, which charges at least 30 percent more than you pay at pretty much anywhere else outside the world(and I am taking restaurants), other than high end places and stadiums.My fiancé and I ate there twice on our trip between 12/11 and 12/16. We enjoyed our time at be our guest and the cost does seem to add up quickly. For example, we love the Banfi Rosa Regale at home and it’s like 25 bucks a bottle... but Be Our Guest charges 59 a bottle. That’s a pretty good markup for gullible first timers and people who are just desperate for a romantic time.