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News Bruce Vaughn Returns to Disney as Co-Lead of Walt Disney Imagineering
- Thread starter DCBaker
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MrPromey
Well-Known Member
"El Gran Magnifico"
Mr Flibble is Very Cross.
ChapekYou mean "Give me money AND spill the blood of the innocent", right?
RSoxNo1
Well-Known Member
"Excels at relative to their other skills"
In Chris Beatty's case, he has the ability to pitch something to the point of getting a budget for it, then having someone else jump in and make the project better.
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Nice.
So a sixth key.
Although to this day it does bother me that Quality was replaced by Courtesy.
castlecake2.0
Well-Known Member
The inclusion key is meant to be a “booster key” that kind of tags on to the others. So the order is still safety, courtesy, show, efficiency with inclusion at “the heart of everything”, but how they designed the graphic confuses everyone when they put inclusion in the middle. It really should be presented like this;
Smiley/OCD
Well-Known Member
Or “I’m So Tired” by the Beatles…
I maintain the part about courtesy being followed would be not needing another situation based on it being added.
The keys have always been convenient to what is in the moment per manager. It is a great theory, but there are plenty of times efficiency has trumped show and unfortunately a number of things where hubris of efficiency and courtesy of having an attraction open trumped safety.
castlecake2.0
Well-Known Member
I originally agreed, but after I took the class on it I see what they were going for, it’s just to help us look at inclusion through different lenses, but I see what you’re saying.
Could you give an example of how they are different that you learned from the class?
The keys have always been in order so I get how that is confusing becuase they botched that up now. The qualities have a priority and that is how they have been successful.. Truly safety is at the heart of everything they do becuase that is top priority. They are designed with priority in mind to function.
How does safety work with inclusion vs not inclusion in a guest service example at a theme park resort?
How would example of inclusion in a moment where show is important look compared to what could be fined as courtesy at a theme park resort?
Interested in what is going on since Traditions is so shortened these days.
castlecake2.0
Well-Known Member
This is going to be very condensed version. There’s now a second day after traditions called “bringing the magic to life” which is basically an 8 hour day focusing on the Keys (AKA quality standards). They are still listed in that order and taught that they are all very important but listed in that order for a reason. The inclusion key is introduced as a booster key to help turbocharge the main 4 keys. For safety, as an example, it would be things like cleaning up spills or reporting hazards. When you layer on inclusion you start to think about things like “are we creating a safe space where everyone feels welcome?”. An example for efficiency would be making sure we are still maintaining accessibility access if we have to redirect a queue for some reason, or if we are closing some registers at a QSR do we still have an ADA counter available. It’s also taught that many times, situations will include more than just one key and there’s overlap a lot of the time. In the end the inclusion key doesn’t take priority over any other key, it’s just there to give an extra thought to our quality standards and decision making.
I understand the ADA and accessibility based ones, and at one time, that would have been a part of Courtesy. There is training o this specifically for guest facing roles with video and interactive quizzes. The first example you gave I don't quite understand how inclusion would be layered with safety when the cleaning of a spill is handled safety and with courtesy of others in the area. They ultimately are reinforcing courtesy after the safety is addressed. Which is where it has been. This is why it needs boosted, as it was not taught as a part of courtesy or enforced.
Thank you for taking the time and effort to share how it is taught now. I appreciate that. Bringing the magic to life I recall being a thing back in 2011. But is not a part of training for non park specific departments or guest facing CMs in 2015.
I wish Imagineering and master planning had a better over this recently. Some design flaws have been egregious against this thought compared to times past.
castlecake2.0
Well-Known Member
Yah totally agree that most times it just boils down to being courteous. I think this was more done to make a statement than anything.
Disstevefan1
Well-Known Member
I will be happy if/when we ever get capacity added to WDW, otherwise I don't care.
Disstevefan1
Well-Known Member
I heard he held out for a office with a shower.Bruce Vaughn returns to co-lead Walt Disney Imagineering March 20.
"Bruce Vaughn will return to Disney to co-lead Walt Disney Imagineering, the division responsible for designing and building the company’s theme parks and attractions.
Vaughn will return as chief creative officer and head the division alongside Barbara Bouza, president of Walt Disney Imagineering. The two will report to Josh D’Amaro, chairman of Disney Parks, Experiences and Products.
The longtime executive previously worked at Disney for more than two decades and co-led Walt Disney Imagineering for nine years as chief creative executive. He left the company in 2016 to become CEO and CCO of Dreamscape Immersive, a company that creates location-based virtual reality experiences. He joined Airbnb in 2021 as vice president of experiential creative product, where he led a team responsible for designing immersive offerings for Airbnb stays and experiences.
“I’ve remained an Imagineer at heart, so I’m thrilled to join Barbara and reunite with this phenomenal global team of creators and innovators during this pivotal time,” Vaughn said.
“With so many exciting projects under way and tremendous opportunities ahead of us, I look forward to partnering with Bruce to fuel creativity and deliver next-level experiences,” Bouza said.
In a memo to Disney staff about Vaughn’s return, D’Amaro highlighted CEO Bob Iger’s emphasis on creativity, as well as the opportunity for Vaughn and Bouza to work together on “significant developments under way and more on the horizon.” The two will also be working on a plan to find the “most effective way to structure Imagineering.”
“In Disney Parks, Experiences and Products, we continue to invest in new endeavors that deliver the most compelling experiences, immersing our guests around the world in the stories they love most. In the past few years, we have found ourselves at the crossroads of a wave of new technology and a seemingly unlimited amount of new stories and franchises, allowing us to develop groundbreaking new experiences. Of course, none of this comes to life without a strong commitment to creativity and innovation by the amazing team at Walt Disney Imagineering,” D’Amaro wrote in the memo.
The division has had a co-leadership model since 2009. Bouza had been leading the division herself since December 2021, after Bob Weis moved to Global Imagineering Ambassador and then retired.
The division made changes to its pricing and parking policies at its theme parks earlier this year, offering more days of its lowest priced pass and offering more parking flexibility to consumers, after a push from former CEO Bob Chapek to drive up profits.
Vaughn will begin in the role on March 20."
Bruce Vaughn Returns to Disney as Co-Lead of Imagineering Division
The exec is back as chief creative officer alongside Barbara Bouza, president of Walt Disney Imagineering.www.hollywoodreporter.com
Office with private shower and bath , private jet , car service, helicopter service - execs want to be efficient as possible especially with their exec admin asst planning their work day to the hour and minute. One time our CEO visited our campus and we had his schedule planned to the minute including bathroom breaks.