‘Eclectic’ NBA from ABC, ESPN

mkt

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‘Eclectic’ NBA from ABC, ESPN

(Hollywood Reporter) -- Hang on. This could get wild. Come later this month, viewers of the NBA are in for a new level of televised coverage. Looming like twin 7-foot-5-inch post men near the hoop, ABC and ESPN are set to Disney-ize the league like nothing you’ve seen. In due time, of course. In January, ABC, ESPN and the NBA announced a six-year, $4.6 billion contract whose baseline is a package of more than 100 regular- and postseason games a year. “The bad news is that we’re leaving a 12-year partnership with NBC,” says Gregg Winik, executive vp at NBA Entertainment. “The good news is we’re thrilled to be hitched to the marketing might of two expanding, growing companies — AOL Time Warner and Disney-ESPN. The multiplatform aspect of what ABC, ESPN and Disney bring us includes animation, theme parks, stores, sports zones. ... As for program development, we’re looking at animation, sitcoms, feature films. There’s also the direction of making our AOL and ESPN.com presence totally integrated.”
 

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