This topic seems to be popping up in lots of different threads and probably deserves its own on an ongoing basis. It's an interesting data point to discuss the popularity of the streaming landscape and certain series on Disney+ and Hulu.
For context, Nielsen has long participated in the TV landscape. Until recently streaming data was pretty non-existent, or was intermittently reported direct by Netflix. Which usually created out of context data and was often only disclosed when something did particularly well.
Netflix formerly released viewer numbers, which included anyone who spent longer than 2 minutes viewing a TV show or movie.
Nielsen extrapolates data from its viewer pool and reports total minutes watched. Naturally this is a much better data point, but when generating a list caution is required that sheer amount of content minutes (i.e. more episodes or a longer movie) means things cannot be compared 1:1.
Movies will struggle to break the overall list and should be compared to other movies generally. Nielsen breaks their categories into Original Series, Acquired (i.e. The Office) and Movies.
*Nielsen has not yet started tracking Peacock or HBO Max, but this should come shortly.
For context, Nielsen has long participated in the TV landscape. Until recently streaming data was pretty non-existent, or was intermittently reported direct by Netflix. Which usually created out of context data and was often only disclosed when something did particularly well.
Netflix formerly released viewer numbers, which included anyone who spent longer than 2 minutes viewing a TV show or movie.
Nielsen extrapolates data from its viewer pool and reports total minutes watched. Naturally this is a much better data point, but when generating a list caution is required that sheer amount of content minutes (i.e. more episodes or a longer movie) means things cannot be compared 1:1.
Movies will struggle to break the overall list and should be compared to other movies generally. Nielsen breaks their categories into Original Series, Acquired (i.e. The Office) and Movies.
*Nielsen has not yet started tracking Peacock or HBO Max, but this should come shortly.