DHS Big Reveal, New Logo

[trainplane3]

Saw on Twitter that the new logo is now up on the archway...no characters, which surprises me....are they coming later???

PHOTOS - New logo installed on the Studio archway at Disney's Hollywood Studios

The new logo design now has a prominent spot in the the park.

www.wdwmagic.com

 

[mightynine]

It’s not the most exciting logo, but it looks way better without the characters on the arch.

 

[Spash007]

As boring as the font still is, the removal of the forced IP makes it a lot better than expected. I wonder if SW:GE not turning the crowds they expected made them realize that focusing on three characters may actually be limiting to what people associate the park with?

 

[JustInTime]

The logo looks much better than I thought it would.

 

[DisneyOutsider]

The original IP-version was comically terrible. I still think that it was thrown together last minute when a more substantial "big announcement" fell apart in the final hours.

 

[Andrew C]

what is the purpose of keeping this entry way in the middle of the park again as there is no studios back there any more?

 

[britain]

...sigh...

 

[wdwmagic]

More pics here..

PHOTOS - New logo installed on the Studio archway at Disney's Hollywood Studios

PHOTOS - New logo installed on the Studio archway at Disney's Hollywood Studios

The new logo design now has a prominent spot in the the park.

www.wdwmagic.com

 

[MrPromey]

what is the purpose of keeping this entry way in the middle of the park again as there is no studios back there any more?

I was just thinking the same thing.

Seems like removing most of that wall and opening up traffic flow through this area would have been a bigger gain for the park.

Just the same, I'm glad to see the logo character-free. Given what it looks like on the maps with the "holday" overlay, I really hope it stays as-is.

 

[Epcot82Guy]

It's a bit meh, but it's certainly not bad. And I think the new colors look nice. I have to wonder if this is a longish-term placeholder. Animation Court would be the natural next location for an overhaul. And, that could be a nice gateway to a Toon Studios/Classic Animation or similar area. Sort of like a (properly done) version of the Toon Studios in WDSP.

 

[PhilharMagician]

what is the purpose of keeping this entry way in the middle of the park again as there is no studios back there any more?

I was just thinking the same thing. At one point when the arch was the entrance from a theme park into a real working studio it made sense. Today, meh. It just does not belong and creates a bottleneck.

 

[ThatMouse]

Classic design failure, making fonts too small to read, especially in a smaller size like a name tag or brochure. Greenish-blue isn't a great color. Also there is no longer anything of interest back there.

 

[mitchiavelli]

Classic design failure, making fonts too small to read, especially in a smaller size like a name tag or brochure. Greenish-blue isn't a great color. Also there is no longer anything of interest back there.

It's supposed to be illegible... do they could change the perception of the name, without changing the name to CineMagic or something equally awful.

 

[BromBones]

The logo looks better without the characters in it.

 

[BromBones]

I would prefer if they would just tear that area out back there and turn it into a Pixar area and then connect it to Toy Story Land.

I would also have preferred if they replaced that arch with a Monsters University or Monsters Inc. gate which leads into Pixar Land.
Then we can get the Monsters Inc. Roller Coaster, and other new rides.
Also give us Al's Toy Barn just on the outskirts of Andy's back yard, and a real Pizza Planet.
Then replace PizzaRizzo with a Swedish Chef's restaurant.

And flying high above Pixar land somehow....Carl's house from "Up".

But they won't do any of that.

 

[Animaniac93-98]

what is the purpose of keeping this entry way in the middle of the park again as there is no studios back there any more?

It's cheaper and easier to just leave it there and change the sign, vs tearing the whole thing down.

It's also a nice piece of architecture that matches the rest of Hollywood Blvd which is not changing substantially.

 

[Goofnut1980]

I like the logo, but that blue color doesn't match any of the "entrance" colors they use for the park. It is extremely too dark, which parts will fade and will look unkempt. JMO

 

[Tavernacle12]

It feels weird having the logo of the park you’ve already walked into on a now random area inside that park. They should have had the sign say ‘Animation Courtyard’ or ‘Hollywood Courtyard’ or something for place-making’s sake.

As is it’s kinda like if there was a big ‘Wonders of Life’ marquee they left up for the past ten years but changed it to just say ‘Epcot’ instead.

 

[Surferboy567]

It feels weird having the logo of the park you’ve already walked into on a now random area inside that park. They should have had the sign say ‘Animation Courtyard’ or ‘Hollywood Courtyard’ or something for place-making’s sake.

As is it’s kinda like if there was a big ‘Wonders of Life’ marquee they left up for the past ten years but changed it to just say ‘Epcot’ instead.

I mean...new logo or not that is how it always has been. If they took down the arch...I think Disney fans would cause world war III and have organized protests outside the parks.

 

[ᗩLᘿᑕ ֊ᗩζᗩᗰ]

I still think it needs the Grauman's Chinese Theatre icon. They utilized it perfectly on the in-park banners and trash cans there for awhile. Not sure why they didn't stick with it!?

I did a ROUGH (Seriously bad) mock-up using a similarly-stylized graphic. Not at all great but it does, IMO makes the entryway facade feels more complete. (Pardon my MSpaint skillz)

Working with what's there: Accented with a very stylized, stone relief "icon" and "film strip" tiles to tie into the tile work already in use this concept adds more iconic "Hollywoodness" without being too on the nose. Whereas before the "logo" consisted only of type this idea places a complimentary Grauman's Chinese Theatre icon above the Hollywood typeface to make the overall design more complete; balancing out the facade.

There's so much space above Hollywood it's a shame they can't come up with something to fill the area.