And of course we're back to the normal tale of "post-theatrical makes no money, never has" from you.
They have for decades…and yet nobody ever used blockbuster rentals or digital direct purchases to directly offset box office underperformance…or the ads sold when something showed on cable.
Um, yes it most certainly was used as that is how many many movies for decades that under performed at the box office made money. Ancillary revenue has always been used to offset losses during theatrical, and the post-theatrical market is no different today. This is how MANY actors and writers get paid because their deals include backend residuals. If it wasn't counted then no actor or writer would ever get residuals and they'd be paid upfront, and yet most of Hollywood isn't, they are paid in the backend.
Those were always secondary. It didn’t make flops into hits. Period. They still want hits and always will. More money. They can’t charge those of us who…you know?…actually go to their P&R more indefinitely to drive the whole train. Hits make more money. Guaranteed.
There is a whole list of movies that became hits after they left a disappointing box office. Movies like Shawshank, Fight Club, even Blade Runner, all became hits AFTER they failed at the box office. Again today is no different, a movie can find an audience and make money after theatrical. Just because you don't think its possible doesn't mean it doesn't happen.
Tech is changing but the metrics really haven’t changed all that much. Somebody has got it in their head that studios are ok with flops…so therefore they never can have mistakes. It’s really comical.
Actually not true. Metrics have changed a lot due to how VOD and streaming is calculated, there was a whole strike that shutdown the industry recently (you may remember that) with this as one of its main sticking point. As actors and writers want the residuals they are owed from VOD and streaming. Whole pay packages have been setup with how movies perform on VOD and streaming, so you bet the metrics have changed. And studios have to be more transparent with actors and writers on how their work is performing. So if you think the metrics haven't changed as a result of that, then you haven't been paying attention.
And if you look…now it’s “of course the ones that flopped two years ago were legit but NOW they all make money”
Who is saying this? Stop making stuff up. No one is claiming that flops from 2023 are now making money. I'm sure that some have made some money, but no one claimed they turned a profit. So again stop.
Why? Because of unverified low ball budget estimates that help one guy?
Help who? This doesn't help anyone here other than to try to understand the change with the industry that is happening right in front of us.
Or the still rather meager streaming revenues (at this time) that doesn’t indicate at all where the model will shake out?
Meager by who's standards? Also you haven't been paying attention as the industry is moving to have streaming setup to replace cable. A ruling just the other day has paved the way for all streaming services to put road blocks up make it harder to cancel to prevent churn. So tell me again that streaming isn't here to stay and replace cable, as that was your last argument on why it would never replace cable because its too easy to cancel, well guess what that just changed.
So the industry is moving forward whether you want to accept it or not.
We even got an admission of how badly they messed up their Star Wars yesterday…which was a 5+ year battle and was never in doubt. How long until that gets casually reversed?
Ugh. Im gonna put myself back on ignore now.
I do think it’s “personal”…someone is way too attached to marvel and not really accepting its downturn. Which is neither exceptionally surprising nor offensive to a fan. It’s choices and an overall decline in quality/value
Peace be with you all.
namaste
Obviously the whole post was directed at me, but this section clearly is.
I've said long ago that Marvel has under performed. Do I think its bad no, but I do think that it turned off many, and have said so many many times. I've also said that many checked out after End Game due to it seeming like a natural ending for many. So not sure what you mean not accepting its downturn. Do I think it recoverable, absolutely. But that doesn't mean I can't acknowledge when I think its having issues. I said long ago that many of the issues stemmed from Feige being checked out for a long time, and by the directive to pump out shows that lead to a glut of content. Its the same as I think for horror, too much content starts to turn people off. Great for fans, but not so good for causal fans as its just seems like that is all there is. So again I don't know where you get this idea that I don't accept its "downturn", I've had this same opinion for a long time. Sure maybe 5 years ago I had a hard time accepting, but you know people have growth and change right? I know its hard for some, maybe look into it, might help you.
But again always with the grievances with you. Let it go, it'll make you feel a whole lot better I promise you. Also funny how you talk about not accepting things when that is exactly what you do a lot of times with these discussions about post-theatrical. Hey pot meet kettle.
