Disney (and others) at the Box Office - Current State of Affairs

Chi84

Premium Member

Disney Irish

Premium Member
$21.1Billion isn't an niche market.
So $21B in overall product sales for the entire industry worldwide, but not at the box office. So niche in terms of the box office (which is what we’re talking about), especially in the US/Canada market, ie it still hasn’t penetrated the overall box office. Also you missed or ignored the part where I acknowledge that it’s a recent change where it’s become more popular even here in the US in the last decade. So yes the overall industry isn’t niche anymore, but that isn’t what we were talking about.
 

brideck

Well-Known Member

Disney Irish

Premium Member
That is a wild way to stage a big musical number in the theater -- singing to a random thousand people out on the street.
If you think about it and the number being performed it actually is exactly what Eva Peron would do, take from the rich and give to the poor. Which I think is exactly why the director staged it that way. I've seen so many online try to blame Zegler for that, "how can she perform the plays most pivotal scene to non-paying crowds and not the guest paying to see her", but its not her call, its the directors.
 
My kids looked at the image and said it looked weird, confusing, and scary because of the eye patch.
They didn’t want to watch the film.
I’m sure they will absolutely love it when it hits Disney plus. So maybe it wasn’t cute enough, visually relatable? They knew about Stich and begged to go to the theater.
Maybe it’s like a comfort food and kids love comfort.
I have no idea?
 

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MisterPenguin

President of Animal Kingdom
Premium Member

Ghost93

Well-Known Member
Original movies CAN do well, but they need to be released in an environment where there isn't as much competition and word of mouth is allowed to spread. For example, the first M3gan movie did well because I was released in January when there was nothing else playing, but the sequel will likely flop or underperform amid all the summer blockbuster competition. Sinners was able to get a lot of buzz because it came out in the relatively dead April — not the middle of June. I just think releasing an original film in the middle of the summer isn't wise in today's environment. Elio would have been better as a February, March or August release.

Still, I do think there is a "kiddie" look to Elio that most Pixar movies don't have, and I suspect that may be playing a role why many demographics aren't interested in it.
 

Disney Irish

Premium Member
Original movies CAN do well, but they need to be released in an environment where there isn't as much competition and word of mouth is allowed to spread. For example, the first M3gan movie did well because I was released in January when there was nothing else playing, but the sequel will likely flop or underperform amid all the summer blockbuster competition. Sinners was able to get a lot of buzz because it came out in the relatively dead April — not the middle of June. I just think releasing an original film in the middle of the summer isn't wise in today's environment. Elio would have been better as a February, March or August release.

Still, I do think there is a "kiddie" look to Elio that most Pixar movies don't have, and I suspect that may be playing a role why many demographics aren't interested in it.
Could Elio have done better during a different part of the year, maybe. But I wouldn't say that is an accurate read on the situation. The problem here isn't just one or two films, it seems to be a widespread issue of originals. As we have had examples of original films over the last decade underperforming in general. So while some originals can perform well, by and large they aren't. This has been discussed a bunch of times over the years in this and other threads. So it doesn't bode well for originals in the marketplace if the ones that do get released don't attract an audience.

Also the two you mentioned are part of the glut of horror movies that have been released the last few years which had been attracting audiences. So I would say its part of that rather than purely being a benefit of them being "originals".
 

DKampy

Well-Known Member
Sinners was able to get a lot of buzz because it came out in the relatively dead April
Would Sinners have done as well if not for the Vampire element…. Which WB really leaned into it in the promotions…. My personal opinion they should have hinted at something supernatural in the trailers and kept it a surprise…. I think it would have made a good movie even better… General audiences were really sold on the idea of vampires… which is not that original…. Even if the film is and much deeper then that one idea
 

Phroobar

Well-Known Member
Still, I do think there is a "kiddie" look to Elio that most Pixar movies don't have, and I suspect that may be playing a role why many demographics aren't interested in it.
I've been saying that for a long time. Elio's character design (Turning Red, Luca, Win or Lose) is far too generic. There is no eye candy that we saw in movies like Across the Spiderverse or Puss'n Boots the last wish. The animation industry has gotten more creative in design and Pixar seems to have degenerated and looks cheap.
 

Ghost93

Well-Known Member
Would Sinners have done as well if not for the Vampire element…. Which WB really leaned into it in the promotions…. My personal opinion they should have hinted at something supernatural in the trailers and kept it a surprise…. I think it would have made a good movie even better… General audiences were really sold on the idea of vampires… which is not that original…. Even if the film is and much deeper then that one idea
I knew Sinners had vampires going into it but that didn't impact my enjoyment of the films (which is my personal favorite of the 2020s so far) at all. And while vampires may have initially interested audiences in seeing the movie in the first place, I think its the character work and thematic elements that got people to see the movie multiple times in the theater.


Don't get me wrong, I am not implying that original movies don't have challenges in the current marketplace. I think it is EXTREMELY hard for an original movie to break out in today's environment. I'm just saying that — despite challenges — it can be done, but it has to be done very strategically. I think the summer movie season is no longer an ideal time to release a completely original story without an IP attached to it. The only exceptions would be if the director making the original movie is a brand unto himself, like Christopher Nolan.
 

Miss Rori

Well-Known Member
Elio would have been better as a February, March or August release.
Well, it was supposed to be a March 2024 release!

Looking around elsewhere online for commentary on this situation, I think some families thought Elio came out a while ago because the original November 2023 teaser hung around for quite a while, since the ridiculous amount of trailers most big chains put before movies nowadays have to be appropriate to the main attraction. Elio being a kids' movie, pretty much every kids' movie last year had to have worked that teaser, and later the post-retool teasers/trailers, in front of it. That's a long time to go without actually delivering the movie. But it couldn't have had a huge effect on the take!
Still, I do think there is a "kiddie" look to Elio that most Pixar movies don't have, and I suspect that may be playing a role why many demographics aren't interested in it.
Yeah, I don't mind the aesthetic offhand, but the whole movie just didn't look or sound particularly appealing to anybody who didn't have kids. (And there's only so many movies where half the dialogue is yelling/screaming that parents and guardians can stand!) I think this also got in the way of Wish - remember all the comments that it looked more like a Sofia the First / Elena of Avalor movie than a "proper" Disney animated feature?
 

Ghost93

Well-Known Member
Yeah, I don't mind the aesthetic offhand, but the whole movie just didn't look or sound particularly appealing to anybody who didn't have kids. (And there's only so many movies where half the dialogue is yelling/screaming that parents and guardians can stand!) I think this also got in the way of Wish - remember all the comments that it looked more like a Sofia the First / Elena of Avalor movie than a "proper" Disney animated feature?
Anecdotally, the animation style is why my sister didn't see Wish in theaters. She thought it looked like a Disney Jr. product.

Of course, the movie itself had a billion problems other than the animation (weak characterization, terrible song lyrics, muddled plot, etc) but most people never gave the movie a chance in the first place to discover these issues.
 

brideck

Well-Known Member
Would Sinners have done as well if not for the Vampire element…. Which WB really leaned into it in the promotions…. My personal opinion they should have hinted at something supernatural in the trailers and kept it a surprise…. I think it would have made a good movie even better… General audiences were really sold on the idea of vampires… which is not that original…. Even if the film is and much deeper then that one idea

Yeah, I just finally saw this last night and was surprised that the vampires didn't even show up until at least halfway through the movie, and some of those shots in the trailer come from very late in the runtime. A really interesting movie to try to market, though, and I can see why it didn't find success overseas. Outside of the vampire angle, it is very specifically American in setting and subject matter.

My normal preference is that a trailer should focus on the first part of the movie up to and including plot point 1 (usually about 20-25 mins in) and leave the rest to be discovered by the audience, but the movie covers so much ground that it would be nigh impossible to do in this case. I would have taken maybe up to the first appearance of bad-looking folks with an evil glint in their eye to get the basic point across.
 

DCLcruiser

Well-Known Member
Anecdotally, the animation style is why my sister didn't see Wish in theaters. She thought it looked like a Disney Jr. product.

Of course, the movie itself had a billion problems other than the animation (weak characterization, terrible song lyrics, muddled plot, etc) but most people never gave the movie a chance in the first place to discover these issues.
Wish had so much potential. The genesis of the Wishing Star. It should have taken place in Mesopotamia (Gilgamesh) or a Phoenician outpost (thank you). Show how storytelling transcends human history. Instead they reused characters from Strange World, injected IP all over the place and made for a weak story. Granted I did like the tie-in to the Mirror.

They should have used this pencil style animation, not smooth CGI.
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DKampy

Well-Known Member
I knew Sinners had vampires going into it but that didn't impact my enjoyment of the films (which is my personal favorite of the 2020s so far) at all. And while vampires may have initially interested audiences in seeing the movie in the first place, I think its the character work and thematic elements that got people to see the movie multiple times in the theater.
I also really like Sinners…one of my favs this year…hoping it will be remembered during award season…. However during the last half of the film…. I could predict certain scenes coming just from what I saw in the trailer

Yeah, I just finally saw this last night and was surprised that the vampires didn't even show up until at least halfway through the movie, and some of those shots in the trailer come from very late in the runtime. A really interesting movie to try to market, though, and I can see why it didn't find success overseas. Outside of the vampire angle, it is very specifically American in setting and subject matter.

My normal preference is that a trailer should focus on the first part of the movie up to and including plot point 1 (usually about 20-25 mins in) and leave the rest to be discovered by the audience, but the movie covers so much ground that it would be nigh impossible to do in this case. I would have taken maybe up to the first appearance of bad-looking folks with an evil glint in their eye to get the basic point across.
That would of been perfect…at the very last frame of the trailer show the evil eye folks approaching just to leave viewers intrigued there is something more going on
 

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