Don’t disagree, but it’s not like they do that anymore. This isn’t the 80s or 90s, marketing campaigns like that don’t happen anymore and may never again. Heck we’re lucky if we get a new parade in general let alone one that features any recent characters.
And despite its outward appearance as being number 1 Dragon is even starting to underperform. It’ll do better than breakeven, but it’s not gonna be a huge hit, may not even bring in as much as the animated movies. I really think it was too soon for Uni to make a live-action version of this franchise.
I was about to say the same thing.
Really?
It could have “amazing” legs and still be a failure.
I’ve bought every seat in every theater from now until stitch 2 premiers
…sure…use the NUMBERS again…when are you gonna learn that success is only measure by what we say on this thread?Box Office first pass estimate is in for this weekend, and for Elio this one is definitely an Oof!
Elio did below its already modest opening estimates, at $21 Million domestically. It's worse overseas, at only $14 Million from foreign lands. Elio has already opened in all major countries except Japan, Spain, and Finland (Nordic not Scandinavian!) .
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The Numbers - Weekend Box Office Chart for July 11, 2025
Weekend Domestic Box Office Chart for the weekend of July 11, 2025thenumbers.com
Ah yes, the “goal” talk comes out. Please tell me again what Disney’s internal goals are, and please provide exact numbers. Don’t gaslight us with the “oh we know what they are” without actually telling us. Either provide the exact numbers or just admit that none of us actually know what Disney’s real internal goals are and then drop it.
Either you’ve misunderstood me, or I’m misunderstanding you, because I haven’t the foggiest notion what you mean. Perhaps someone might translate?
To make the maximum amount of money possible…which is the best indicator of the potential for cross promotional sales, longevity, brand draw and sustainable profitability…
And how do you know they aren’t hitting those “goals” as if you have some internal memo. Also what does “maximum amount of money possible” mean, what is the exact number for each franchise? Is it $500M? $750M? $1B? $5B? $10T? What number? Because you do this, give some vague non-answer and gaslight us with this claim that is the “goal” and then expect everyone to move on as if you answered it. So I call bs, either provide an actual amount or admit you don’t know and don’t bring it up again.
Just some random rudeness to darken your day lol.
Great point. Is there even a Meet N' Greet in any of the parks? I haven't seen any mention of it in the Disneyland forum.
And just like the toy aisle at Target... How did they know to abandon Elio without any park representation? Just like designing toys, designing a character costume must take at least six months, maybe a year.
How'd they know Elio would bomb so far in advance that they never bothered with a park Meet N' Greet?
While it would be difficult to shoehorn a Character's soundtrack into an existing parade soundtrack (though far easier/faster today than it was with 90's technology), it's easy to put Characters on finale' floats and such in an entourage of other Characters. That's happened several times in the 21st century in shows and parades.
But the real star of the Marketing Push is the Pre-Parade, and those didn't stop in the 1990's. If anything, Pre-Parades touting that summer's big tentpole from Disney or Pixar really came into their own in the 2000's and 2010's. Obviously though, they had forewarning not to bother with an Elio pre-parade.
Here's a Pixar themed Pre-Parade in DCA during the summer of 2015 to advertise Pixar's Inside Out, as an example. Because, you know, Disneyland's 60th Anniversary summer was so light on new entertainment and new parades that they needed to beef it up a bit with a Pre-Parade.
Who we really need here is this forum's end-all, be-all expert on all things Character and Parade related... @brb1006
Care to fill us in on the various Pre-Parades and New Character additions to existing parades that happened in the 21st century? I can think of several marketing Pre-Parades at Disneyland since Bill Clinton left the White House, in addition to that Pixar DCA example from '15. Right?
Great point. Is there even a Meet N' Greet in any of the parks? I haven't seen any mention of it in the Disneyland forum.
And just like the toy aisle at Target... How did they know to abandon Elio without any park representation? Just like designing toys, designing a character costume must take at least six months, maybe a year.
How'd they know Elio would bomb so far in advance that they never bothered with a park Meet N' Greet?
While it would be difficult to shoehorn a Character's soundtrack into an existing parade soundtrack (though far easier/faster today than it was with 90's technology), it's easy to put Characters on finale' floats and such in an entourage of other Characters. That's happened several times in the 21st century in shows and parades.
But the real star of the Marketing Push is the Pre-Parade, and those didn't stop in the 1990's. If anything, Pre-Parades touting that summer's big tentpole from Disney or Pixar really came into their own in the 2000's and 2010's. Obviously though, they had forewarning not to bother with an Elio pre-parade.
Here's a Pixar themed Pre-Parade in DCA during the summer of 2015 to advertise Pixar's Inside Out, as an example. Because, you know, Disneyland's 60th Anniversary summer was so light on new entertainment and new parades that they needed to beef it up a bit with a Pre-Parade.
Who we really need here is this forum's end-all, be-all expert on all things Character and Parade related... @brb1006
Care to fill us in on the various Pre-Parades and New Character additions to existing parades that happened in the 21st century? I can think of several marketing Pre-Parades at Disneyland since Bill Clinton left the White House, in addition to that Pixar DCA example from '15. Right?
Great point. Is there even a Meet N' Greet in any of the parks? I haven't seen any mention of it in the Disneyland forum.
And just like the toy aisle at Target... How did they know to abandon Elio without any park representation? Just like designing toys, designing a character costume must take at least six months, maybe a year.
How'd they know Elio would bomb so far in advance that they never bothered with a park Meet N' Greet?
While it would be difficult to shoehorn a Character's soundtrack into an existing parade soundtrack (though far easier/faster today than it was with 90's technology), it's easy to put Characters on finale' floats and such in an entourage of other Characters. That's happened several times in the 21st century in shows and parades.
But the real star of the Marketing Push is the Pre-Parade, and those didn't stop in the 1990's. If anything, Pre-Parades touting that summer's big tentpole from Disney or Pixar really came into their own in the 2000's and 2010's. Obviously though, they had forewarning not to bother with an Elio pre-parade.
Here's a Pixar themed Pre-Parade in DCA during the summer of 2015 to advertise Pixar's Inside Out, as an example. Because, you know, Disneyland's 60th Anniversary summer was so light on new entertainment and new parades that they needed to beef it up a bit with a Pre-Parade.
Who we really need here is this forum's end-all, be-all expert on all things Character and Parade related... @brb1006
Care to fill us in on the various Pre-Parades and New Character additions to existing parades that happened in the 21st century? I can think of several marketing Pre-Parades at Disneyland since Bill Clinton left the White House, in addition to that Pixar DCA example from '15. Right?