Here, as a reminder, is Disney's statement:
Florida’s HB 1557, also known as the ‘Don’t Say Gay’ bill, should never have passed and should never have been signed into law. Our goal as a company is for this law to be repealed by the legislature or struck down in the courts, and we remain committed to supporting the national and state organizations working to achieve that. We are dedicated to standing up for the rights and safety of LGBTQ+ members of the Disney family, as well as the LGBTQ+ community in Florida and across the country.
It's not the most eloquent of compositions, to be sure, but neither is it "useless noise". I'm not sure how else the company could have expressed itself without prevaricating, which, to my mind, would have been worse.