I just thought I'd share something I read in a book I am reading for sociology. The book refers to a term called "Disneyization" to describe trends found, first, in Disney's theme parks now found in other places.
"...Theming accomplished at least 2 things in this connection. First, it established coherence to the various rides and attractions in Disneyland and the environments in which they were located. Second, in the design of rides and attractions, the accent was placed on their theming rather than on the thrill factor, which was the emphasis in traditional amusement parks..."
"...Theming accomplished at least 2 things in this connection. First, it established coherence to the various rides and attractions in Disneyland and the environments in which they were located. Second, in the design of rides and attractions, the accent was placed on their theming rather than on the thrill factor, which was the emphasis in traditional amusement parks..."