Sounds a lot like Lucky Strike bowling. We have one up in my general area, has bowling, a lounge, billiards, ping pong, a restaurant. It is nice. But, like Devoy said, there are far too few lanes to accommodate the amount of people who are typically looking to bowl. On the weekends, unless you have a reservation, a 2 hour wait is a minimum.
The Virgin store is HUGE though, so maybe that will make for more lanes, and therefore a better experience. If this is the case, I wholly support this addition. It is exactly the kind of after hours experience that is needed.
I know some will complain that it is 3rd party, and I can see how you might want WDI involved to give a very unique and Disney take on this concept. But, that is just very unrealistic at this time. So, I'll take what we can get.