SEA Looking To File For IPO.

ScoutN

OV 104
Premium Member
Original Poster
And thus the plot thickens!

http://www.reuters.com/article/2012/12/14/us-seaworld-ipo-idUSBRE8BD1CJ20121214

(Reuters) - SeaWorld Parks and Entertainment, the family entertainment company controlled by private equity firm Blackstone Group LP (BX.N), is close to filing for an initial public offering, according to sources familiar with the situation.
Orlando, Florida-based SeaWorld, perhaps best known for its performing killer whale Shamu, has selected Goldman Sachs Group Inc (GS.N) and JPMorgan Chase & Co (JPM.N) to lead the offering, which could come in early 2013.
SeaWorld may try to raise $500 million to $600 million in the IPO, the sources said.
Goldman Sachs did not immediately respond to a request for comment. Blackstone and JPMorgan declined to comment.
Blackstone acquired SeaWorld from beer giant Anheuser-Busch InBev SA (ABI.BR) in December 2009 for $2.3 billion, according to Blackstone's website.
SeaWorld owns ten amusement parks including those with the SeaWorld, Busch Gardens and Sesame Place brands. More than 25 million guests visit the parks each year, according to the SeaWorld website.
SeaWorld said in November it had acquired its eleventh park for its Aquatica water park brand in San Diego.
The parks suffered a tragedy in 2010 after a SeaWorld trainer died after a killer whale attack during a water show in Orlando, Florida.
(Reporting by Olivia Oran and Greg Roumeliotis in New York; editing by Leslie Adler, G Crosse)
 

ScoutN

OV 104
Premium Member
Original Poster
Very interesting. Merlin Entertainments was set to have an IPO a few years ago, but it ultimately did not happen.

From items I have heard this fits hand in hand. SEA certainly has the ability to make this a wild success. The fact that they are looking for a large amount of additional dollars in this seems to make it more optimistic of the outcome. If this goes smooth it could certainly up the face quality of these parks in a very large manner. SEA relying on the parks to make their money would require them to put the money back into them correct? Which is the opposite of DIS.
 

flynnibus

Premium Member
Don't like this a bit... being a public company puts so much more strain and magnifying glasses on the company and how they operate.

You do this for one reason alone.. to raise capital. It's a necessary evil when you want/need an influx of cash.

Ideally - you'd say they shouldn't need this influx. So what's the motivation? In the fans eyes.. to fuel expansion? But at what cost of burden of being public?

Not a fan...
 

Master Yoda

Pro Star Wars geek.
Premium Member
Don't like this a bit... being a public company puts so much more strain and magnifying glasses on the company and how they operate.

You do this for one reason alone.. to raise capital. It's a necessary evil when you want/need an influx of cash.

Ideally - you'd say they shouldn't need this influx. So what's the motivation? In the fans eyes.. to fuel expansion? But at what cost of burden of being public?

Not a fan...
This was my feeling as well. Getting an IPO gets you cash, but puts far too many cooks in the kitchen. I often wonder how much different Disney would be if one or even a small group of people got to make the decisions without the worry of how Wall Street would view their choices.
 

ScoutN

OV 104
Premium Member
Original Poster
This was my feeling as well. Getting an IPO gets you cash, but puts far too many cooks in the kitchen. I often wonder how much different Disney would be if one or even a small group of people got to make the decisions without the worry of how Wall Street would view their choices.

I would agree if it weren't such a small company looking for it with only one true division. The politics of a smaller company would certainly be easier to deal with than a large one.
 

Master Yoda

Pro Star Wars geek.
Premium Member
I would agree if it weren't such a small company looking for it with only one true division. The politics of a smaller company would certainly be easier to deal with than a large one.
You are still subject to the scrutiny of an entity that cares about only short term profits. That, IMHO, is the problem with so many publicly owned companies. Investing in long term goals becomes secondary to maintaining a quarterly 3% net profit growth rate.
 

lazyboy97o

Well-Known Member
The Blackstone Group is itself already a publicly traded entity and this was likely their plan all along. This is what they do, buy up companies and then sell them or make them public.
 

MichWolv

Born Modest. Wore Off.
Premium Member
Everything above is correct. You go public because you want capital and getting it in the public markets is often the cheapest way to raise it. Private equity and other sources of large amounts of equity capital typically want some kind of say in decision-making. Debt providers want restrictions on risks because they don't benefit much from home runs but could get hurt by too many strike-outs. The public, however, generally requires no restrictions or specific decision-making powers. That's why it's so attractive.

Also true, however, is that the publicly-quoted stock price is a powerful motivator and easily visible target and so, while there is certainly no requirement to do so, many executives are lured by that measuring stick and manage to it. So something they believe is a good idea might not happen if they think the market will react negatively. It doesn't have to devolve into short-term stock-price watching, but it often does. After all, the public shareholders want to make money, and they make money only from dividends or increases in the stock price. While some are long-term players, others aren't. And the shareholders own the company, so if enough of them put pressure on management to "raise the stock price", that's what management does. Plus, many public companies compensate management in stock (or stock options). Shareholders like it, in general, because it means management cares about the things shareholders care about, but it makes the "manage the stock price" lure even more shiny. And many bite.

That can be good, but it's often bad as well. Why? Lots of reasons. The markets tend to reward consistency, and punish wild swings that risk-taking can produce. The markets also reward predictability -- stock prices perform better if the results come out just as the company said they would. Again, that tends to put a damper on risk-taking.

I could go on, but I won't. The theme park business, as a stand-alone, has not been a great public company prospect. Markets tend to want growth, but it's hard to grow a theme park business quickly, consistently, or without taking on inordinate risk.

That doesn't mean it'll fail, and I might very well invest in it, but I don't take it as a good sign (or a bad one) that SEA is going public.
 

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