Steve84 from the email group was nice enough to provide this info. Any thoughts on it?
Mickey Mouse to Appear on Kellogg Cereals
September 5, 2001 8:45 am EST
NEW YORK (Reuters) - The Walt Disney Co. on Wednesday said it formed a multi-year alliance with cereal maker
Kellogg Co., under which Kellogg will have exclusive rights to make breakfast foods based on Disney characters
such as Mickey Mouse and Buzz Lightyear.
The companies will market the characters on Eggo waffles, Pop-Tarts and Kellogg's cereals, and sell the themed
breakfasts at restaurants in Disney theme parks and resorts.
Disney and Kellogg said they will develop a "wide range of promotional programs" using Disney's entertainment
properties, including film, television and theme parks, and Kellogg's character rights.
Shares of Kellogg, whose brands include Keebler, Rice Krispies and Morningstar Farms, closed at $32.25 on
Tuesday on the New York Stock Exchange. Disney's stock closed at $25.71 on the NYSE.
Mickey Mouse to Appear on Kellogg Cereals
September 5, 2001 8:45 am EST
NEW YORK (Reuters) - The Walt Disney Co. on Wednesday said it formed a multi-year alliance with cereal maker
Kellogg Co., under which Kellogg will have exclusive rights to make breakfast foods based on Disney characters
such as Mickey Mouse and Buzz Lightyear.
The companies will market the characters on Eggo waffles, Pop-Tarts and Kellogg's cereals, and sell the themed
breakfasts at restaurants in Disney theme parks and resorts.
Disney and Kellogg said they will develop a "wide range of promotional programs" using Disney's entertainment
properties, including film, television and theme parks, and Kellogg's character rights.
Shares of Kellogg, whose brands include Keebler, Rice Krispies and Morningstar Farms, closed at $32.25 on
Tuesday on the New York Stock Exchange. Disney's stock closed at $25.71 on the NYSE.