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Disney Not Renewing Great Movie Ride Sponsorship Deal with TCM ; Attraction to Close

Discussion in 'WDW Parks News, Rumors and Current Events' started by TheVisionarySoul, Aug 2, 2016.

  1. larryz

    larryz Well-Known Member

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    Toon Town is definitely Americana. The movie Who Framed Roger Rabbit placed it just a short tunnel drive away from Hollywood.
     
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  2. larryz

    larryz Well-Known Member

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    Direct IP -- Robinson Crusoe Treehouse, 1962
     
    NeXuS1000 likes this.
  3. WDWTank

    WDWTank Well-Known Member

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    Why couldn't they merchandise Wizard of Oz? The most popular family movie of all time? Also, they could've just added a gift shop :)
     
    Derrit likes this.
  4. lazyboy97o

    lazyboy97o Well-Known Member

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    Licensing agreements tend to be specific.
     
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  5. asianway

    asianway Well-Known Member

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    Disney owns Indy
     
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  6. Imagineer Mitch

    Imagineer Mitch Active Member

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    I know this has probably been discussed a lot before but why can't Disney use the Chinese Theater as it's park icon? It's always tower of terror, but why can't the theater be the icon along with the castle, tree, and SSE?
     
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  7. Sketch105

    Sketch105 Well-Known Member

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    Originally, it was, but because the "Hat" replaced it for so many years, people have forgotten what it once symbolized..... so they tend to use the Tower of Terror instead. I think they are waiting on the revamp on the park to anoint a new icon.

    There's rumors that Graumann didn't like their theatre being used on Disney advertising, but I think that's hogwash because you don't allow people to build a replica of your theatre in the main sightline of your park and not allow them to use it promoting the park it's in.
     
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  8. lazyboy97o

    lazyboy97o Well-Known Member

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    There was no licensing with Mann Theaters as the theater predates the US recognizing architecture as a copyrightable work.
     
  9. dodolitsky

    dodolitsky Member

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    They want MMRR to be completed in time for SWGE, because that is when they will really need the added capacity (even more so than now, as the capacity added by the 4 rides in TSL and SWGE is expected to pale in comparison to the added attendance SWGE will bring to DHS).
     
  10. Tom Morrow

    Tom Morrow Well-Known Member

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    My assumption has always been that the Chinese Theater doesn't translate well to a literal simplistic icon the way that a castle, sphere, tree, hat, and the Earful Tower do/did. Tower of Terror's "shape" works slightly better and is probably being used as a placeholder icon for the time being.
     
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  11. asianway

    asianway Well-Known Member

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    Tower was used as the icon much of 94-00.
     
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  12. Imagineer Mitch

    Imagineer Mitch Active Member

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    So will Studios ever get a proper icon?
     
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  13. Kman101

    Kman101 Premium Member

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    They use Tower so that's probably all we're gonna get.
     
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  14. Movielover

    Movielover Well-Known Member

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    That was always a problem with the park. The official icon was always the Earful Tower, but you could never see it from the park itself except in a few places. As such they used everything from the Earful Tower and the Tower of Terror to the Chinese Theater as recognizable icons on marketing and signage. The Hat became the default Icon since it was front and center in the guest view and represented an aspect of the park itself. Honestly I still think it would make a good icon if it was in a different place, would look cool in the middle of the Crescent Lake as you approach the front gate.
     
  15. CastleBound

    CastleBound Well-Known Member

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    Correct me if I'm wrong, but I believe it was the real prop from the film. In the last few years, the Indiana Jones and the Adventure in Archaeology toured around several museums around the world... Once that exhibit ended, I believe the same ark that was on display in museums was shipped to GMR, which stated it was on load from the Lucas Museum of Narrative Arts.
     
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  16. Tom Morrow

    Tom Morrow Well-Known Member

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    It was used for promotional images and such but the official park icon, seen on maps, tickets, signs, etc. was the Earful Tower until the Hat.
     
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  17. asianway

    asianway Well-Known Member

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    It was on a fair amount of signage - I have a few on my walls...
     
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  18. insert name here

    insert name here Well-Known Member

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    They could be waiting to use it as the icon until the park is rebranded.
     
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  19. Tom Morrow

    Tom Morrow Well-Known Member

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    Interesting. Care to share a pic? I don't recall ever seeing it as an icon until the removal of the hat.
     
  20. MisterPenguin

    MisterPenguin Premium Member

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    Fixed...

    upload_2017-8-29_2-32-1.png
     
    Last edited: Aug 29, 2017

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