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A Closer Look at Chrysler’s “God Made a Farmer” Super Bowl Commercial

Discussion in 'Photography and Video' started by fractal, Feb 7, 2013.

  1. fractal

    fractal Well-Known Member

    Sep 23, 2009
    Likes Received:
    This commercial grabbed my attention, not only because I'm a big Paul Harvey fan, but also because of the photography. I enjoyed seeing how each picture was composed and also trying to recognize the post prosessing effects used.

    Here is the article...


    As we wrote this past Monday, Chrysler scored a major advertising win during the Super Bowl with the commercial above, titled “Farmer.” It’s a simple photo slideshow with Paul Harvey’s “So God Made a Farmer” speech playing in the background.
    Despite its simplicity, it has become one of the most talked about ads over the past week, and now new details are emerging regarding its creation.

    One of the photographers that contributed to the project, Andy Anderson, has written up a blog post with some background info on how everything came together.
  2. CP_alum08

    CP_alum08 Well-Known Member

    Feb 2, 2010
    Likes Received:
    Definitely my favorite superbowl commercial this year. I'm from MI so I fully support the "big 3" and it's great to see them finally getting their acts back together.

    Some of the imagery was a little over processed for my liking but I understand they were going for a gritty look and it fit well. Thanks for posting the link.
  3. thomas998

    thomas998 Well-Known Member

    Jun 15, 2006
    Likes Received:
    Was only a shame they couldn't get a better audio of Paul Harvey for it. some nice photos and some horrible audio.

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