Why Did Disney World Change Logos?

TheBeatles said:

Don't get me started on the new Adidas logo compared to old...

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tirian said:

Ummmm...

Okay, I won't...

:lookaroun

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TheBeatles said:

Don't get me started on the new Adidas logo compared to old...

They are making a killing off their retro line.

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piratetreasure said:

Pepsi changed their logo, again.



It's not that bad.

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Tom Morrow said:

Personally, I really like the current logo.

Its sleak and classy.

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EPCOT Explorer said:

I think we are due for a change soon,anyway...Perhaps for the 40th? They changed the logo initially for the 25th.

I know EPCOT Center went to Epcot in 1994, but when did "Epcot" become the logo we have now?

The 1st "Epcot" logo:

The current one:

I honestly like the 1st one...The new one is too "busy"

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tirian said:

I think the new one is superior to the previous "Epcot" logo, but needs to be one color.

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tirian said:

At the time of the logo switch, WDW's original logo seemed very outdated. Retro 70s fonts were not popular like they are now, and most large companies were switching to streamlined, corporate-marketing-driven logos. The Mouse Ear Globe was dropped along with the huge letter "D" (you can still see these on the monorails). The new WDW logo seemed modern, and Disneyland received a similar update.

Disneyland's "update" was a disaster. Californians are much more design-savvy than Floridian southerners, and people didn't appreciate the cold corporate look of the new logo. California Disney fans and the local media criticized Disney for ruining the charm of Disneyland's original 1950s-era, storybook script for the same generic "Disney" font you can download for free online.

But nobody complained about the loss of WDW's 70s block lettering because the logo switch took place around the turn of the millennium, and (like I said before) old fonts were considered "old," not "retro."

Eight years make a big difference! Now 70s and 80s typefaces are cool again, and WDW's logo looks like a generic, soul-less, slapped-together corporate marketing scheme. Retro merchandise is selling very well at WDW, as teenagers and 20-somethings snap up old-school EPCOT Center merch even if they never visited the resort in the 80s.

IMO, WDW needs a logo overhaul again to look less corporate and more like a unique, heartwarming, magical vacation destination. Returning to the original logo is not the answer because when the retro movement dies, the logo will be outdated again. The Disney typeface isn't very special anymore, since anybody can download the font off the internet. I think WDW needs something timeless, like Disneyland's storybook script will always be.

I'd like to see WDW use Walt's handwritten signature as opposed to the ultra-clean, fake script they use now:

http://www.castlechina.com/pictures/content1547/WDCC%20-%20PMS%20Logo%20%5BConverted%5D%20copy.jpg

The failed Disneyland overhaul, which is still used to cover both parks (imagine this without the word "resort"):
http://www.laughingplace.com/files/DLUpdate16/NewResortLogo.jpg

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Just to add: The Walt Disney World logo was changed in 1996 for the 25th Anniversary Celebration. The new Disneyland logo came along in 2001 with the big expansion of the Anaheim property, the opening of Disney's California Adventure, Disney's Grand Californian Hotel & Spa, and Downtown Disney. That new logo was to represent the overall Resort complex, while the classic Disneyland logo was retained for just the physical park. People still didn't like it, though, as mentioned above.

STR8FAN2005 said:

They don't necessarily need to return to the old logo, but I would like for the Mickey globe to be prominent in a newer one.

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I think that bringing the Mickey globe back is key, as well. I love the whole old logo, but I agree that it shouldn't come back verbatim. I'd like to see a new logo that combines the original "D" that has the Mickey globe in it with something new. I think it would need to be something is inviting, but says that this place is serious about vacationing. The one now doesn't really do that. What might be neat to see is maybe something like the signature D wrapped around the Mickey globe.

Tom Morrow said:

Personally, I really like the current logo.

Its sleak and classy.

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Unfortunately nowadays, it is exceedingly generic. The company has taken to branding almost every single one of its divisions with the same combination of the Walt Disney script logo and whatever remainder in Times New Roman (or something like it). Not very creative for an organization who has touted its creativity. It also isn't very representative of the true scope of Walt Disney World. It's very light and non-threatening, as opposed to the old logo which was big and bold. And the castle sticking out of the cloud would be okay IF: a) it also featured the other three park icons and b) it wasn't used to represent the awful Disney Parks branding that is corroding the uniqueness between the different Disney destinations. Also, just a little pet peeve of mine, but is Walt Disney World "Resort" really necessary? To me "Resort" is very redundant and diminishing after "World." Walt Disney World is so much more than just a Resort, especially when that word is very rightfully used to designate WDW's many excellent hotels. Just ending with "World" would seem to imply that there are a huge amount of offerings within Disney's borders, as opposed to ending with "Resort" and seemingly sharing size in common with someplace like Universal Orlando Resort.

piratetreasure said:

Pepsi changed their logo, again.



It's not that bad.

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I LOVE Pepsi products (HATE Coke), but I think that new globe is ICK! I read that Wikipedia article, that's supposed to be a smile?! It's a neat idea to change the size of the stripe on globe for each different product, but the way the globe is designed now looks like a funky airline logo or something. LOVE the new typeface, though. Looks very refreshing looking.

tirian said:

The "sleek and classy" logo looks like a clip art job... :hurl:
...Because it is. :lol:

I love the "Resort in Florida" tag, probably meant for folks who confuse DL and WDW (which is frequent).

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The "in Florida" I don't have a problem with, it's very appropriate. It's too bad they didn't do something cute like they used to with the flag sticking up off of the Walt Disney World logo.

EPCOT Explorer said:

True...

But the BEST LOGO was the fan made one for the 25th...Used the EPCOT Center font for the E-P. Biggggg C from the cuttent one. O was the original symbol and the T was back in the retro style. THAT was nice.

This is too...

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The one you're thinking of was done very excellently by SirNim! The gentleman over at MickeyAvenue.com even inserted it into his updated Prototype Community 25 character set!

I like that logo you found there, I haven't seen that before. It's almost like how things should be. I hate the current logo, it should emphasize the futurism of the park. Were that the case, it would also help it to stand out from other properties better.

tirian said:

The more human, less corporate Walt Disney signature that I'd like to see used for WDW:

http://photoalbums.wdwmagic.com/showphoto.php?photo=36749

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That's good, but I really like the new Walt Disney script for the Animation Studios logo now:

ImagineerMMC said:

The one you're thinking of was done very excellently by SirNim! The gentleman over at MickeyAvenue.com even inserted it into his updated Prototype Community 25 character set!

I like that logo you found there, I haven't seen that before. It's almost like how things should be. I hate the current logo, it should emphasize the futurism of the park. Were that the case, it would also help it to stand out from other properties better.



That's good, but I really like the new Walt Disney script for the Animation Studios logo now:

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