Disney attractions are NOT "merchandise-driven". That's just ridiculous.
I don't have the numbers in front of me, but consumer products is one of the least revenue-generating aspects of Disney parks. Don't get me wrong, it is still a big money-maker. But the profit margin of, say, a Nemo plush is much much lower than a hotel room, or a theme park ticket, or even a slice of pizza.
C'mon, do you really think Imagineers are ordered to design an attraction for big $$$ with the primary goal of selling some stuffed animals? It would take YEARS to sell enough merchandise to recoup the attraction's construction costs.
Or, doesn't it make more sense that the formula is REVERSED, with the decision to build an attraction is made BECAUSE certain merchandise sells better.
For a time, Stitch was one of Disney's most profitable merchandise characters. If shoppers are scooping up Stitch merchandise like crazy, wouldn't it make sense to build a Stitch attraction, which would presumably lure Stitch fans to buy profitable park tickets, hotel rooms, and hot dogs?
If the Nemo makeover at The Living Seas was merchandise-driven, why is gift shop only slightly larger than the one that existed before the rehab?
Where's the Monsters Inc gift shop? I've seen a few Three Caballeros items, but if the Mexico refurb was done simply to sell trinkets, the merchandise folks really screwed up their part of the deal because I don't see any big flashing signs that say "BUY YOUR THREE CABS GEAR HERE!" Will TSM have a gift shop? If so, is that really proof that the attraction was merchandise-driven? Expedition Everest and even Soarin have gift shops, but I highly doubt those attractions were green-lighted soley on their merchandise potential.
I think Bob Iger's remarks basicaly prove this point. Ratatoulle did not become a franchise because it just didn't have the legs to sell merchandise, video games, and other spin-offs. However, you can't go into any store in America without finding items with Cars
characters on them. Those stores sell them because people are spending money on them. People like Cars characters.
So why not build a Cars attraction at DCA (or DHS) that already has a guaranteed widespread audience that is sure to fill hotel rooms, restaurants, and ticket windows?
Or do you think they're building the multi-million dollar CarsLand just to sell a few more $15 t-shirts and toys you can find in any Walgreens or Target?